Share
La+ Darkness Appointed Red Bull Virtual Ambassador, Collab Pouch Giveaway at Don Quijote Stores Nationwide From September 1
Red Bull Japan has announced the appointment of La+ Darkness, a VTuber affiliated with hololive, as a “Red Bull Virtual Ambassador.” A collaboration campaign will be held at Don Quijote stores and other locations nationwide from September 1 (Tue) to September 30 (Wed), 2026.
Key Points
- Ambassador Appointment: La+ Darkness appointed as Red Bull Virtual Ambassador
- Campaign Period: September 1 to September 30, at Don Quijote, Apita, Piago, and other stores nationwide
- First-Come Bonus: Purchase a 6-can pack to receive an original collab pouch (2 designs available)
- Lottery Bonus: Purchase 12 or more cans via the majica app for a chance to win an original jacket (40 winners)
La+ Darkness Becomes Virtual Ambassador
As part of a new initiative in the gaming and culture space, Red Bull Japan has appointed La+ Darkness, leader of Secret Society holoX, as their Virtual Ambassador. Further projects centered around the gaming and culture sphere are planned going forward.
Campaign Details
The “Red Bull x La+ Darkness” collaboration campaign will run from September 1 to September 30, 2026. Participating stores include Don Quijote, Apita, Piago, U Store, and Robin Hood locations nationwide. Customers who purchase a Red Bull 6-can pack at participating stores will receive an original collab pouch (2 designs available) on a first-come, first-served basis.
majica App Exclusive Lottery
Additionally, customers who purchase 12 or more Red Bull cans through the majica app will be entered into a lottery where 40 winners will receive an original jacket. Both the first-come bonus and lottery prizes are available in limited quantities, so checking early is recommended.
Future Developments
Red Bull Japan plans to expand further into the gaming and culture space through its partnership with La+ Darkness. Her activities as Virtual Ambassador will extend beyond this campaign, with more collaborations expected in the future.
Thoughts and Outlook
Red Bull appointing a VTuber as a Virtual Ambassador is a natural progression given the brand’s affinity with esports and gaming streaming culture. La+ Darkness is a highly popular talent known for her gaming streams, and among hololive members, she is a fitting match for Red Bull’s brand image. Launching the campaign at Don Quijote stores—a familiar retail presence across Japan—is a strategy that can reach audiences beyond the VTuber fanbase, potentially establishing a new model for brand collaborations in the VTuber market.
Source: PR TIMES
