VTuber Amakami Konomi Becomes Official Ambassador for Olympia

Olympia Inc., which operates variety shops in the Kanto, Chubu, and Kansai areas, announced that they have appointed Amakami Konomi, a VTuber from the agency “Million Production” run by Million Production, as their official ambassador. Amakami Konomi started her activities in December 2022 and has surpassed 680,000 subscribers on her YouTube channel as of May 2025.

Creating Genuine Shopping Experiences and Connections

Olympia has been focusing on offering a diverse lineup of products and a “cute and exciting” space. The “real shopping experience” is particularly valued by the teen generation. With the new collaboration involving Amakami Konomi, they aim to provide VTuber fans among teens with the joy of shopping in physical stores.

Collaboration Merchandise Release Announced

In celebration of her appointment as official ambassador, collaboration merchandise with Amakami Konomi will be released starting June 28, 2025. These items will be available at select Olympia stores to help fans feel closer to her. There will also be a lottery sale, expected to be a special benefit exclusively for Olympia Point Card members.

Future Outlook

This collaboration has created a new channel for Olympia to offer “cute” products to teen VTuber fans. There is anticipation for further projects and new products, contributing to Olympia being recognized as “the cutest in Japan.” Together with Amakami Konomi’s activities, this will provide many fans with the opportunity to rediscover the “real” joy of shopping in stores.

The future of the collaboration is something to watch. We hope that Olympia and Amakami Konomi continue to propose new “kawaii” ideas.

Source: PR TIMES