Taito Corporation has announced a collaboration campaign with streamer group “Ririchiyo Douga-han,” to be held at Pico Crepe Akihabara East-West Free Passage Store and EXBAR TOKYO plus AKIHABARA from September 12 to September 27, 2026. The campaign will feature collaborative crepes, drinks, and capsule toys.

Two Collab Crepes Available at Pico Crepe

The collaboration campaign will offer two collab crepes at 1,000 yen (tax included) each at the Pico Crepe Akihabara East-West Free Passage Store. The menu features “Ririchiyo’s Choco Choco Tropical Crepe” and “Nao’s Strawberry-Packed Crown Crepe.” Each customer who orders will receive one random “Ririchiyo Douga-han” Summer Fes 2026 Special Clear Card (10 types).

Collab Drinks at EXBAR TOKYO

At the adjacent EXBAR TOKYO plus AKIHABARA, two collab drinks will be available at 880 yen (tax included) each. The lineup includes “Ririchiyo’s Sour!? Melon Soda” (melon syrup, lemon soda, and lemon) and “Neriame’s Refreshing Blue Drink” (blue curacao, probiotic drink, and marshmallow). Orders here also come with a Special Clear Card. Additionally, capsule toy “Mini Acrylic Stands” (10 types, 500 yen each) will be available at the Pico Crepe storefront.

Future Developments

Full details about the collaboration are available on the Taito official event page. The Special Clear Card giveaway will end once supplies are depleted, so early visits are recommended for those interested.

Commentary

A collaboration between a streamer group and an arcade/entertainment company is an effective strategy for driving online fan communities to physical stores. The Akihabara location aligns well with the target audience, and the accessible price points of crepes and drinks make it easy for fans to participate. The three-pronged approach of crepes, drinks, and capsule toys is a thoughtful design to maximize visitor satisfaction.

Source: PR TIMES