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Yoshida Town × DELISH KITCHEN × Nijisanji VTuber Nanase Suzuna Collab: Local Specialty Recipes Stream on September 9
Yoshida Town, Shizuoka Prefecture is launching a special collaboration with Nijisanji VTuber Nanase Suzuna and Japan’s leading recipe media platform DELISH KITCHEN. Original recipes using Yoshida Town’s local specialties — eel, whitebait, and negitoro — will be premiered via YouTube LIVE on September 9, 2026, at 8:00 PM (JST).
Key Takeaways
- Collaboration: A three-way partnership between Yoshida Town, DELISH KITCHEN, and Nijisanji’s Nanase Suzuna for a YouTube live cooking stream
- Stream Date: September 9, 2026 (Wed) from 8:00 PM JST on Nanase Suzuna’s official YouTube channel
- Featured Specialties: Original recipes using three of Yoshida Town’s proudest products: eel, whitebait, and negitoro
- Furusato Nozei: The specialty products used in the stream are also available as hometown tax return gifts on Rakuten
Stream Details
The stream will air on Nijisanji member Nanase Suzuna’s official YouTube channel. The program covers everything from recipe introductions created by DELISH KITCHEN’s registered dietitian to live tasting, fully showcasing Yoshida Town’s appeal.
About the Host: Nanase Suzuna
Nanase Suzuna is a virtual streamer affiliated with the VTuber group Nijisanji. She debuted in August 2024 as a member of the unit “Speciale” and boasts 305,000 YouTube subscribers (as of August 24, 2026). In addition to her regular weekday morning streams “Ohasuzu” and gaming content on YouTube, she leverages her cooking skills in her streaming activities.
Three Yoshida Town Specialties
This stream features three of Yoshida Town’s signature products. Eel raised in the clear waters of the Oi River offers exceptionally tender flesh with rich flavor. Whitebait from Suruga Bay is known for its fresh, bouncy texture. Additionally, negitoro made exclusively from wild tuna at the town’s processing facility comes in convenient individual packs. All of these are available as Furusato Nozei (hometown tax) return gifts.
Future Outlook
Yoshida Town is a compact municipality in central Shizuoka Prefecture covering 20.71 km², with convenient access to highway interchanges and Mt. Fuji Shizuoka Airport. With a population of 28,701 (as of July 31, 2026), the town aims to be a place where people can “raise children with peace of mind while working,” and has been actively pursuing regional PR through VTubers.
Commentary
This three-way collaboration between a municipality, a recipe media platform, and a VTuber masterfully combines each party’s strengths. The high compatibility between Nanase Suzuna’s cooking streams, DELISH KITCHEN’s recipe development expertise, and Yoshida Town’s appealing ingredients creates potential for viewers to actually want to cook and try the dishes themselves. This case stands as a valuable reference for how local governments can leverage VTubers for regional promotion.
Source: PR TIMES
