Round One Japan Inc. will launch a collaboration campaign with Nijisanji‘s popular VTuber unit “EX Gamers” from September 12 (Sat) to October 12 (Mon, holiday), 2026. ROUND1 locations nationwide will offer collab menus, merchandise, AR stamp rallies, and various other activities.

Campaign Overview

The “EX Gamers × ROUND1 Collaboration Campaign” features multiple simultaneous initiatives. Collab menus are available at 93 locations offering bowling, Spo-Cha, billiards, and darts, with limited novelty items given to customers who order eligible items.

Diverse Campaign Activities

Collab packs with limited novelty items are available at 100 bowling locations, 55 Spo-Cha locations, 47 billiards locations, and 75 darts locations. Additionally, a “Digital AR Stamp Rally” rewards visitors who collect three stamps across the Spo-Cha floor with an original A5 clear file. A “Bowling Exciter” feature at 98 locations nationwide transforms bowling score display monitors into collaboration-themed designs.

A bowling two-game score registration campaign offers original cards to participants who achieve scores above a certain threshold. A follow-and-repost campaign is also running on Round One LIVE’s official X account.

Merchandise Locations

Original goods featuring exclusive new visuals are available at 20 select locations nationwide, including Sapporo Susukino, Ikebukuro, Umeda, and Fukuoka Tenjin. Notably, ROUND1 recently held a collaboration with Kurageu Roa as well, demonstrating its active pursuit of VTuber partnership events.

Future Outlook

“EX Gamers” is a seven-member unit composed of Nijisanji members Kanae, Akabane Youko, Sasaki Saku, Honma Himawari, Makai no Ririmu, Kuzuha, and Shiina Yuika. Detailed information on the various campaigns will be released sequentially on the ROUND1 special website, with content subject to change without notice.

Commentary

This collaboration pairs the seven-member EX Gamers unit with ROUND1’s nationwide presence, delivering an impressively wide range of activities spanning collab menus, merchandise, AR experiences, and bowling visuals. The combination of menu availability at 93 locations with limited-edition merchandise at just 20 select stores creates an effective scarcity dynamic. The campaign design encourages Nijisanji fans to visit multiple ROUND1 facilities, potentially setting a benchmark for future VTuber × amusement venue collaborations.

Source: PR TIMES