NURO, the telecommunications brand of Sony Network Communications, has announced that it will host an official show titled “Beyond the Speed of Light! in TGS Powered by NURO” at Tokyo Game Show 2026 (TGS2026) on September 19, featuring streamer Zuzu from professional esports team REJECT.

Official Show for the NURO Hikari Lifetime Free Challenge

Under the theme “Can humanity surpass the speed of light (300,000 km/s)?”, contestants will compete in various games and quizzes for the chance to win lifetime free internet service from NURO Hikari.

Performers include Zuzu, popular streamer Gocchan@Mikey, multi-talented cosplayer and gaming content creator Myako, and others. The show is scheduled for Saturday, September 19, 2026, from 15:40 to 16:30 at the Hall 1 Event Stage. It will also be livestreamed on YouTube and the TGS official channel.

Gaming Router Preview and Exclusive Merch at the GALLERIA Booth

As a special sponsor of TGS2026, NURO has been supporting the event’s connectivity by providing network infrastructure to event stages and other areas since last year. This year, NURO will also supply network connectivity to the booth of GALLERIA, the PC brand operated by Thirdwave Inc.

At the REJECT corner within the GALLERIA booth (Hall 2, 02-C21), visitors can get a hands-on preview of a gaming router currently in development as an optional NURO Hikari add-on, in collaboration with REJECT. The router uses cutting-edge technology to prioritize gaming traffic, aiming to deliver the best possible response times for online competitive play.

Additionally, visitors who add the “NURO Games” official LINE account as a friend will receive an exclusive original sticker featuring the Amaki Pururu × GALLERIA collaboration design (available while supplies last).

Future Outlook

NURO has stated that “as a telecommunications brand of the Sony Group, which delivers a wide range of entertainment including games, music, and movies, we will continue to strongly support Japan’s entertainment scene and connect people through inspiring experiences.” Further expansion into the gaming sector is expected.

Analysis and Outlook

NURO’s simultaneous rollout of an official show and a gaming router preview at TGS2026 is noteworthy. While the collaboration with REJECT has been ongoing through events like Oji League 6, this marks their first venture into hardware territory. By combining the viewer-attracting NURO Hikari Lifetime Free Challenge with a hands-on gaming router experience, NURO is targeting the gamer demographic from both entertainment and technology angles. Excitement is building for the event both on-site and via livestream.

Source: PR TIMES