VTee, a contemporary culture brand operated by BNN WORKS Inc., opened pre-orders for the “VTee x Houshou Marine “Dead Ma’am’s Chest” VARSITY JACKET” on Saturday, September 12, 2026, as part of its “VTee x hololive Collection” collaboration with hololive. Orders are accepted for a limited window through Saturday, October 3.

“Ghost Ship Battle” Motifs Rebuilt in Embroidery and Patches

The jacket is a special product within the “VTee x hololive Collection,” translating motifs and art direction from Houshou Marine’s “Ghost Ship Battle” original anime music video onto a varsity jacket, a staple of street fashion.

Drawing on the line work seen in the video, the design adopts an art style evocative of etching and cross-hatching. Pirate ship and nautical chart motifs, along with ornamental typography reminiscent of the Age of Exploration, are rendered across the jacket in embroidery and appliqué patches.

From a SHIBUYA TSUTAYA Display Sample to a Retail Product

The jacket was originally shown as a reference display in the “VTee x hololive Collection” area of a pop-up event held at SHIBUYA TSUTAYA from Thursday, August 13 through Wednesday, August 19, 2026. Following that showing, the brand decided to sell it as a made-to-order item.

“VTee x hololive Collection” launched on Thursday, August 13, 2026, as VTee’s first-ever collaboration project. It features four talents — Houshou Marine, Usada Pekora, Inugami Korone and Nekomata Okayu — across items including T-shirts and pullover hoodies. The brand describes the line as an intersection of contemporary culture born from the virtual space and long-standing fashion tradition, distilled into garments through VTee’s own interpretation.

What’s Next: Delivery Estimated for Late January to March 2027

Because the jacket is made to order, delivery is estimated for late January through March 2027. The brand notes that shipping timing may shift depending on production conditions, so buyers should plan with some schedule flexibility.

Sales are handled through the VTee Media Store. Product details and the latest sales information will be announced via the store and VTee’s official social accounts, including X and Instagram. hololive, centered on live streaming via YouTube, continues to expand beyond the virtual space into real-world ventures.

Analysis and Outlook

At 132,000 yen, the price sits clearly above the usual range for VTuber collaboration apparel. Viewed as a leather-sleeved varsity jacket with layered embroidery and patchwork, however, it is not far off standard apparel pricing. What stands out is the approach: rather than printing a character illustration, the design translates the texture of the music video’s art style into embroidery. Testing reaction through a pop-up reference display before committing to production is also a sensible way to launch a high-ticket item. Expect to see more VTuber IP moving out of the fan-merch category and into the fashion-brand context.

Source: PR TIMES