CSP (Creator Support Program), the YouTube MCN operated by KADOKAWA Corporation, has announced that it will invite more than 100 creators and other CSP users to Tokyo Game Show 2026, held at Makuhari Messe from Thursday, September 17 to Monday, September 21, 2026. Through the publication of event experience reports, the program aims to convey the appeal of exhibitors’ content.

More Than 100 CSP Creators Invited to TGS2026

CSP, the YouTube MCN operated by KADOKAWA Corporation, will invite more than 100 creators and others who use CSP to Tokyo Game Show 2026 (TGS2026), held at Makuhari Messe from Thursday, September 17 to Monday, September 21, 2026.

Since its first edition in 1996, Tokyo Game Show has grown into one of the world’s largest gaming festivals, serving both B2B and B2C functions, and 2026 marks its 30th anniversary. Of the five-day run, the first two days are Business Days open only to industry professionals, press, influencers and distribution partners, while the final three public days draw a wide range of visitors from Japan and overseas. The 2025 edition was held at a record scale in both the number of exhibitors and booth spaces.

Streamer Magazine has also covered other creator-focused moves around TGS2026, including the official TGS2026 program “Beyond the Speed of Light” by NURO and REJECT.

Making Use of the Invitation Category for MCNs and Agencies

In recent years, TGS has focused on working with influencers to broaden awareness of each exhibitor, and as in the previous year, a creator invitation category for “MCNs and agencies” has been set up. CSP used this framework to make its large-scale invitation possible.

As an MCN, KADOKAWA says it will support the activities of YouTube creators while contributing to greater awareness of TGS2026 and to the promotion of each exhibitor’s content through event experience reports posted on social media and elsewhere. With streamers and creators conveying the energy of the venue from their own perspective, the atmosphere of the event reaches viewers who cannot attend in person.

CSP Combines YouTube’s MCN Features With Secondary-Use Management

CSP is a service that combines the MCN features provided by YouTube with a secondary-use management and revenue distribution system developed in-house by KADOKAWA, giving creators and rights holders new opportunities for revenue and promotion. The service launched in March 2022.

Under the corporate mission of “becoming a creative platformer that connects global talent with emotional experiences,” the KADOKAWA Group licenses the secondary use of copyrighted works, including some of its own anime and creator content, with the aim of generating a “chain of creation” around the world.

Today, a wide range of YouTube channels use CSP, including VTubers and streamers in Japan and abroad as well as official anime channels and clip channels. Participating channels number more than 780, with cumulative subscribers exceeding 68 million as of March 2026.

What Comes Next

TGS2026 runs for five days, from Thursday, September 17 to Monday, September 21, 2026. Event experiences and reports from the invited creators are expected to be published on social media and YouTube in sequence starting during the show, and information about CSP is also shared on its official X account (@CreatorSupportP).

KADOKAWA is also accepting inquiries from creators and rights holders interested in joining CSP, and says it will continue to expand its support structure as an MCN.

Analysis and Outlook

The announcement gives the impression that the shift away from relying solely on media outlets, and toward entrusting exhibitor information to creators’ own channels, is finally moving into full swing. A scale of more than 100 people shows that the “press access” to a giant event like TGS is now open to streamers as well, via agencies and MCNs. For streamers, it is a valuable chance to cover an event as their own project rather than as sponsored work. How many views these reports draw is likely to be a bellwether for how far the invitation slots expand in the years ahead.

Source: PR TIMES