Lilyette, a new V-Liver agency operated by Analog Inc., is displaying a station poster featuring its eight members at the Electric Town Exit ticket gate of JR Akihabara Station, starting October 8, 2026 (Thu). The ad was unlocked after the agency hit a stretch goal in an official event on IRIAM, and it is scheduled to run for about two weeks.

IRIAM Event Stretch Goal Makes a Station Ad Happen

Lilyette is a sister agency of the VTuber agency Hakonect. From September 1 (Tue) to September 30 (Wed), 2026, it ran an official merchandise production event on the livestreaming app IRIAM.

The agency first hit the “500,000 pt: standing-art acrylic stands” goal, which confirmed production of standing-art acrylic stands for the featured members. It then cleared the newly added stretch goal of “5,000,000 pt: station poster,” which led to this station ad.

Eight Members Appear at Akihabara’s Electric Town Exit

In the poster, Dadako Neuyo stands front and center, with Yumekuma Mitsuki on the left and Sakazuki Koyomi on the right. Behind them, from left to right, are Shukuru Rabuian, Effie, Inuwashi Moyu, Benibara Ibuki, and Minagi Sui.

The poster is planned to run for two weeks from October 8, but the station decides when it comes down, so it may end earlier than expected. Fans planning to see it in person should keep that in mind.

What’s Next: Standing-Art Acrylic Stands Also Confirmed

Thanks to the 500,000 pt goal, standing-art acrylic stands for the featured members are also in production. Details of the event are available on the agency’s official page.

Hakonect focuses its advertising on Akihabara and also invests in its own studio, recording and streaming environments, and merchandise. Lilyette previously held an audition for character-based talent on IRIAM, and for a company that has mainly centered on YouTube, activity on IRIAM is positioned as a new step that widens the stage for a diverse range of talent.

Our Take

Turning listeners’ support points into a visible “station ad” fits neatly with IRIAM’s event culture. For a newly launched agency, gaining joint exposure for all its members in a landmark location like Akihabara should be a big success story for both fans and streamers. Setting step-by-step goals, from merchandise production to advertising, is also an approach other agencies and streamers can learn from. We’ll be watching for further news on new members and the acrylic stands.

Source: PR TIMES