Sony Music Solutions Inc. has launched the official app “Niji Store Voice App,” supervised by ANYCOLOR Inc., to enhance the enjoyment of digital voice content sold at the “Nijisanji Official Store” from March 30, 2026. This provides a new experience under the concept of “Enjoy listening and collecting voices from Niji Store!” for all fans of Nijisanji.

Enjoy Voice Content with Simple Operation

In this app, voice products purchased from the Nijisanji Official Store are synced with ANYCOLOR ID, allowing purchase data to be downloaded and played immediately within the app. This eliminates the need for traditional ZIP file downloads and decompression, allowing users to enjoy voices effortlessly. The app can be downloaded from the App Store and Google Play.

Multi-Functional Search and Offline Playback

The “Niji Store Voice App” is equipped with various functions such as searching by liver name or product name, sorting by purchase date, and filtering by conditions. These allow users to quickly find the desired voice without complicated file management. Furthermore, by downloading the voice data to a device, it can be played even in places without a network connection, enabling enjoyment of voice content during travel or while out.

Nijisanji Project and Its New Developments

The “Nijisanji Project” is a VTuber/Virtual Liver project with a diverse range of influencers. Approximately 150 livers express their individuality and are active on platforms like YouTube, promoting next-generation entertainment through music production, merchandise, and digital content sales.

Impressions and Outlook

With the launch of the “Niji Store Voice App,” Nijisanji fans can enjoy voice content with greater immersion. This will push the deployment of digital content to a new dimension in the entertainment industry. There are high expectations for more projects to adopt such convenience-focused approaches in the future.

Source: PR TIMES