Groundbreaking Collaboration between “ASAP SYNERGY” and “Kizuna AI”

On April 15, 2026, Kizuna AI Co., Ltd. announced a new collaboration with JIDAI. Virtual talent Kizuna AI is teaming up with the synergy drink brand “ASAP SYNERGY,” which is themed around brain awakening, to release two limited-edition collaboration cans.

What is the New Product “ASAP SYNERGY × Kizuna AI Synergy Drink”?

The newly released “ASAP SYNERGY × Kizuna AI Synergy Drink” features special packaging with original illustrations. This product is characterized by the “brain awakening flavor,” which is emblematic of ASAP SYNERGY, along with being sugar-free and caffeine-free, and infused with natural ingredients like enXtra®, Mucuna, and Arginine. This combination helps to gently enhance focus and mental clarity.

Product Purchase and Campaign Information

This limited-edition collaboration can will be available at PPIH-affiliated stores nationwide (such as Don Quijote and Apita) and on the official ASAP SYNERGY online shop, priced at ¥198 excluding tax. Additionally, the special site will feature a sales campaign including a set with original goods available on the official ASAP online shop, as well as a must-buy campaign exclusive to PPIH stores, a receipt lottery, and various social media campaigns.

Kizuna AI’s New Challenge

Kizuna AI, the world’s first virtual YouTuber, began her activities in 2016 and resumed in February 2025 after a three-year hiatus. Her YouTube channel and social media accounts boast a total of over 10 million followers as she embarks on new challenges centered around music. The year 2026 marks her 10th anniversary, with anticipation for further growth and evolution.

Impressions and Outlook

This collaboration represents a groundbreaking product that fuses the potential of ASAP SYNERGY with the digital image of Kizuna AI. The new flavor and virtual image are expected to provide consumers with fresh excitement. It also draws attention as a new business model connecting entertainment and health.

Source: PR TIMES