VTuber influencer marketing company AttendMe Inc. has launched pre-orders for “OshiCan,” original-label canned Danish bread featuring collaborations with 20 VTubers, starting July 16, 2026. Each can features printed illustrations of a VTuber, doubling as both a fan collectible and an emergency food item with a shelf life of approximately three years.

“Your Oshi Saves You in an Emergency” — The OshiCan Concept

OshiCan is a canned Danish bread wrapped in original labels featuring each VTuber’s illustration. The idea was born from combining the recommended “three days’ worth of emergency food stockpile” with oshi-katsu (fan activities). With a shelf life of approximately three years, the cans also function as displayable merchandise, offering three ways to enjoy them: as emergency supplies, as collectible items, and as a tasty snack.

AttendMe has a track record of over 1,000 VTuber collaborations and has also been running initiatives such as auditions for its new VTuber project “Strongest Witch VTuber.”

Combining Great Taste with Practical Design

Inside each can is soft Danish bread in two flavors — plain and chocolate — bundled as one set. Heating them in a microwave brings out a freshly baked aroma. The cans feature easy-open lids that require no can opener, and the bread is stored upside-down in muffin cups for hygienic removal.

The product is made-to-order, so there is no risk of selling out. Purchases can be made through the official OshiCan shop.

The Full Lineup of 20 Participating VTubers

The OshiCan lineup features 20 VTubers: Amou Sera, Itoshinoko, Inari Yakko, Unmu Rin, Kimikage Suzu, Kukune Yuuri, Kokushikan Yuuhi, Sasamin, Shinohana Yukino, Tantei Hatena, Chiyutori, Hashiba Koumi, Hanasaki Kotoha, Himari Noa, Hoshi no Minachi, Manikua, Mochiha Fuwaru, Yumeichigo Shinoa, Lilia Chloris, and Watame Nano. Each VTuber has a dedicated purchase page.

Future Plans

The order period runs until July 28, 2026 at 23:59, with shipping expected from late August to early September. AttendMe currently partners with over 3,000 VTubers and operates as a platform enabling creators of all sizes to develop original merchandise. Products like OshiCan that combine VTuber branding with everyday items are expected to expand further in the future.

Commentary

The concept of “emergency food meets oshi-katsu” may seem like an unusual combination at first glance, but it’s a clever approach to lowering the barrier to disaster preparedness. Since the cans themselves function as merchandise, fans get the benefit of seeing their oshi every day just by keeping a stockpile. The participant roster, which centers on individual and small-agency VTubers, also embodies AttendMe’s vision of “equal opportunities regardless of agency size.”

Source: PR TIMES