TBS Radio has announced that it will broadcast a special program titled “3SKM no Radio Junrei” (3SKM’s Radio Pilgrimage) featuring Nijisanji VTuber unit 3SKM over two weeks on September 6 and 13, 2026. Airing in the Sunday late-night slot from 11:30 PM to midnight, the 30-minute variety show will see the trio experience classic radio staples.

September: TBS Radio x Nijisanji Collaboration Month

TBS Radio is dedicating its Sunday late-night slot (11:30 PM to midnight) throughout September to a collaboration month with Nijisanji. Kicking things off, 3SKM (Kitami Yusei, Kaisei, and Sakaki Ness) will headline their own program across two weeks on September 6 and 13. The trio, who primarily stream on YouTube with a wide range of content including singing, gaming, and talk segments, will be taking on the medium of radio for the very first time.

Experiencing Classic Radio Staples — A Different Flavor from Streaming

The show’s concept centers on 3SKM experiencing classic radio staples — traditions cultivated over the medium’s long history. Instead of real-time chat comments, the members will take their time reading listener mail; instead of their usual streams, they will play and introduce songs by their favorite artists — discovering the unique charms of radio that set it apart from online streaming, all packed into a 30-minute variety format. The show is currently accepting messages under the themes “My First Karaoke Song” and “Life Advice — Things You Absolutely Need 3SKM’s Help With,” with submissions closing on August 31.

Future Developments

Details for the September 20 and 27 broadcasts have been teased for a later announcement, indicating that the Nijisanji x TBS Radio collaboration month will continue beyond 3SKM’s run. While VTubers headlining terrestrial radio programs is a growing trend, a partnership with a major station like TBS Radio is sure to draw attention. With 3SKM’s 1st LIVE also on the horizon, the unit continues to expand its reach.

Analysis and Outlook

This project is a symbolic example of VTubers expanding their presence from YouTube to television and now radio. 3SKM is a highly popular unit with over 17.09 million views, and their strengths seem well-suited to radio — a medium that places the spotlight squarely on the voice. It will be fascinating to see what kind of chemistry emerges from listener mail exchanges, a form of communication distinctly different from the real-time comment sections of live streams.

Source: PR TIMES