EDITH Inc. has announced the “Utai Meika Birthday Café in E-DINER,” a collaboration café celebrating VTuber Utai Meika’s birthday. The event will run from September 2 to September 23, 2026, at E-DINER’s Ikebukuro flagship store and E-ANI (EDITH ANIME SHOP) inside HEP FIVE in Osaka. The lineup includes 8 original food items and over 10 types of merchandise.

Two Venues: E-DINER Ikebukuro and E-ANI Osaka

The main venue, E-DINER Ikebukuro flagship store (Social Building 1F, 1-23-1 Higashi-Ikebukuro, Toshima-ku, Tokyo), will offer both collaboration food and merchandise. The Osaka venue, E-ANI —EDITH ANIME SHOP— (HEP FIVE, 6th floor), will carry merchandise only. Operating hours are 11:00–20:00 for E-DINER and 11:00–21:00 for E-ANI. Numbered tickets may be distributed during peak times; the latest information can be found on the official event page.

A Food Menu Infused with the Character’s Personality

The original food lineup features a total of 8 items. The menu ranges from hearty dishes like “Gahaha!! Hearty Stamina Beef Bowl!” (¥1,540) and “Itcho Agari! Greedy Dim Sum Set!” (¥1,540) to sweets and drinks such as the “Galaxy Parfait Soaring Through Space” (¥1,210) and “Jasmine-Scented Poumu’s Healing Milk Tea” (¥990). Both dine-in and takeout options are available, and one random original coaster (6 designs total) is included as a gift with each food item ordered.

Merchandise Lineup Extends to a Made-to-Order Life-Size Panel

Merchandise can be purchased regardless of whether food is ordered. Over 10 types are available, including acrylic stands (¥1,650 each), glitter pin badges (¥660 each), acrylic blocks (¥880 each), and sticker sets (¥1,100). Made-to-order items include big acrylic stands (¥2,970 each), Chara Fine Graphs (¥27,500 each), and life-size panels (¥38,500 each). A bonus “pass-style satin sticker” is included with merchandise purchases totaling ¥3,000 or more per transaction.

Future Developments

Utai Meika is an independent VTuber, and hosting a collaboration café of this scale as a birthday event demonstrates the commercial potential of independent VTubers. EDITH Inc. is a company that operates collaboration cafés for a wide range of IPs, from major franchises to niche properties, and further partnerships with VTubers are expected going forward.

Analysis and Outlook

This collaboration café stands out with its bold, character-driven menu names that reflect Utai Meika’s personality. The inclusion of a made-to-order life-size panel at ¥38,500 indicates a lineup with strong appeal for dedicated fans. The two-venue setup in Ikebukuro and Osaka also makes the event more accessible, which is a welcome touch for fans across different regions.

Source: PR TIMES