Regional Launch VTuber Project Birth

LUZ Co., Ltd. has announced a plan to debut the local VTuber project “Asagi Ruma” in July 2026 to promote the charm of Koshigaya City, Saitama Prefecture, nationwide and worldwide. The VTuber auditions will begin on March 25, 2026, seeking female participants. This project aims to leverage local attractions to establish a long-term brand as a “Community Co-Creation IP Development Project.”

Challenge to the Expanding VTuber Market

The VTuber market continues to grow rapidly, and its marketing impact is attracting attention. However, there are few examples of established region-specific VTubers, and this project seeks to be a pioneer. Asagi Ruma will collaborate with Koshigaya City, deepen cooperation with local companies and organizations, and broadcast the local charm globally as digital content. For more details about Koshigaya City, please see here.

The Significance of Community Co-Creation IP

The appeal of this project lies in growing in collaboration with the local community. Specific plans include appearances at local events, online voting for projects, and collaborative product development with local businesses, aiming for various deployments. This provides a new form of regional promotion tying online and real-life together.

Details of Asagi Ruma Auditions

The auditions for “Asagi Ruma” to work as a VTuber will be held from March 25 to April 25, and are open to women aged 18 and over with an interest in Koshigaya City. Those selected will be provided with Live2D models and promotional support. For details, please visit the official application page.

Crowdfunding and Funding Plans

The crowdfunding starting in May will use the funds for character design and streaming equipment. Participants will receive returns, such as limited-edition goods and opportunities to participate in promotional video production.

Impressions and Prospects

Through the new digital media of VTubers, LUZ Co., Ltd. aims for regional revitalization. The efforts to promote regional attractions from multiple angles and uncover new fan bases will become a new model case for regional marketing in the future. With an eye on sustainable development that unites regions and fans, expectations are high for their approach to open new paths that connect digital and real.
Source: PR TIMES