Industrial noodle manufacturer Maruyama Seimen Co., Ltd. has partnered with Cisleep LLC — operator of the VTuber support service “Buirinku” — to launch “Ramen Can” products in collaboration with three VTubers: Yamada Neru, Momotsuki Hagu, and Amayume Inori. Each VTuber gets her own 6-can set bundled with original limited-edition goods, sold via Maruyama Seimen’s official online store “Noodle Tours,” with preorders rolling out in stages.

Three VTuber-specific can sets, sold as 6-can bundles

The common spec is a 6-can set of “Spicy Miso Ramen Can,” containing noodles, spicy miso soup, and toppings including corn, menma (bamboo shoots), and green onion. The can labels are drawn individually for each VTuber, and the product is built to be bought as a full 6-can set.

The first set, the Yamada Neru collaboration, is the “Yamada Neru Collaboration Spicy Miso Ramen Can — 6-Can Set,” which comes with a “mini flag” as the bundled goods item. The sale runs from May 6 to May 13, 2026, with preorders open on the dedicated product page. Product details for the remaining two — Momotsuki Hagu and Amayume Inori — are scheduled to be revealed in late May or later.

Momotsuki Hagu and Amayume Inori sets due for late-May reveal

The Momotsuki Hagu Collaboration Spicy Miso Ramen Can — 6-Can Set is scheduled to have its product details unveiled in late May or later. The teaser visuals show a pink-based label design featuring the Momotsuki Hagu character.

The Amayume Inori (Inori-sensei) Collaboration Spicy Miso Ramen Can — 6-Can Set is similarly set for a late-May or later reveal. Promotional imagery shows a label combining a retro Chinese-style pattern with the Amayume Inori character. The lineup expands in stages — first Yamada Neru, then Momotsuki Hagu, then Amayume Inori — building out into a full three-VTuber collaboration.

An industry first: wheat noodles in a can, 3-year shelf life, ready to eat

“Ramen Can” is a canned ramen developed with an in-house process that produces wheat noodles which hold up in broth without going soggy. Traditional canned ramen typically uses konjac noodles; Maruyama Seimen says this product is the industry’s first to use real wheat noodles, with menma, chashu and other toppings on the more authentic end of the spectrum.

Shelf life is up to three years at room temperature, and the product is ready to eat as-is — though heating it up in hot water makes it taste better. Use cases run from a casual snack to a disaster-preparedness food stockpile, giving the product real versatility. The VTuber collaboration adds a layer of oshikatsu collectibility and fandom appeal on top of an already practical can format.

What’s ahead: a full three-VTuber set as the collection’s final form

Sales run through Maruyama Seimen’s official online store, “Noodle Tours” (noodle-tours.shop), in 6-can-set units. Yamada Neru’s set is now open for preorder, with Momotsuki Hagu and Amayume Inori versions to follow. Once all three are available, the lineup becomes a full oshikatsu collection covering all three characters.

On the operator side, Maruyama Seimen is a noodle-making company founded in 1958, with a leading position in soba production. Leveraging strengths across Chinese-style noodles, steamed noodles, soba and udon, the company has been moving into “food × IT” projects in recent years, and this VTuber collaboration can is one example of that direction.

Editor’s take

VTuber × food collaborations have become a regular fixture — sweets, café menus, cup noodles — but bundling an industry-first canned-wheat-noodle ramen with a 3-year shelf life and three distinct VTuber label designs lands on a sweet spot across collecting, disaster prep, and everyday snacking. Going through Cisleep LLC’s VTuber support service “Buirinku” also lets the partner brand line up multiple talents in one campaign without negotiating with each VTuber’s company one-by-one — a model worth watching as more “multi-VTuber × legacy food brand” collaborations are likely to follow.

Source: PR TIMES