Merpay, Inc. launched the “Mercard × Hololive Limited Goods Giveaway Campaign,” the brand’s first-ever collaboration with the popular VTuber group “Hololive,” at 20:00 JST on Wednesday, May 20, 2026, exclusively for Mercard holders. The entry window runs through 23:59 on Thursday, June 4, 2026, and prizes include newly drawn merchandise featuring four talents — Nakiri Ayame, AZKi, Usada Pekora, and Shirogane Noel — distributed via both lottery and first-come-first-served formats.

Mercard and Hololive’s First-Ever Collab Campaign

“Mercard” is a credit card whose limit is determined based on usage history in the Mercari flea-market app, with the entire experience managed inside the app. Beyond the ability to use Mercari sales proceeds (Merpay balance) toward payments, Mercard offers point rewards and flexible payment-date settings as its own distinct features.

The campaign is built around the philosophy of “helping people enjoy what they love even more,” and marks the brand’s first-ever collaboration with the popular VTuber group “Hololive.” Entry is handled through the campaign landing page, and users who do not currently hold a Mercard can still qualify by signing up during the campaign window.

Lottery Prize 1 — Approx. 30 cm BIG Acrylic Stand (120 winners)

Lottery Prize 1 is a super-large BIG acrylic stand standing approximately 30 cm tall. Four designs feature Nakiri Ayame, AZKi, Usada Pekora, and Shirogane Noel, with 30 winners per design for a total of 120 winners. At entry, users must choose either Lottery Prize 1 or 2 — entries cannot overlap across both prizes.

Each member’s exclusive newly drawn illustration appears in a substantial, three-dimensional size that suits a living-room display. The format spans audiences from “single oshi” entries to broader Hololive-fan entries, deliberately targeting a wide listener base.

Lottery Prize 2 — B5 Acrylic Panel (30 winners)

Lottery Prize 2 is a B5-sized acrylic panel featuring a newly drawn illustration, capped at 30 winners. The design is a single all-four-member piece, available only here, presented at an impressive scale. Because Prizes 1 and 2 cannot be entered together, users must pick one at the time of entry.

Winners will be notified between Monday, June 8 and Tuesday, June 23, 2026, via the “Notices” section in the Mercari app for selected entrants only.

First-Come Prize — Pop-Up Lenticular Card (7,000 entrants)

As a first-come-first-served prize, a “lenticular card” featuring a three-dimensional pop-up effect will be given to the first 7,000 entrants. Available in one design, this prize can be entered together with either Prize 1 or Prize 2. Since allocation is based on entry order through the campaign landing page, the design reaches a meaningfully wider audience than the lottery prizes.

To qualify, entrants must hold “Mercard” or “Mercard Gold” and complete entry by 23:59 on Thursday, June 4, 2026. New sign-ups during the campaign window are also included.

What’s Next

Following this first-time Hololive collaboration, Mercard says it will continue rolling out various initiatives to help customers enjoy their hobbies and favorite things in more rewarding, more genuinely engaging ways. By making new sign-ups during the campaign window eligible, the program is designed to capture both new user acquisition and reach into the Hololive fan base at the same time.

Winner notifications run from Monday, June 8 through Tuesday, June 23, 2026 inside the Mercari app’s “Notices” section, and shipping schedules for the lottery prizes — along with potential follow-up VTuber collaborations and added campaign elements — are worth keeping an eye on.

Editorial Note

Hololive being chosen as Mercard’s first VTuber-group collab reflects both the payment service’s “start from what people love” branding push and the strong fit between Hololive fans’ discretionary spending and card usage. The 120 BIG acrylic stands / 30 panels / 7,000 lenticular cards breakdown is a measured campaign design — using high-probability first-come prizes to drive reach, while reserving scarce lottery prizes as the social-media spark. Whether this success leads other card issuers and payment services into similar VTuber tie-ups will be a meaningful test case for the broader industry.

Source: PR TIMES