uyet Inc.‘s “Machi Superchat Project” has partnered with carrot farm “Goemon.farm” in Hokota City, Ibaraki Prefecture to offer a farming experience program for VTuber fans over four days from December 2026 to January 2027. Participation is free, with a capacity of four people per session. The application period runs from August 15 to September 30, 2026.

Overview of the Farming Experience Program with a Local Carrot Farm

Titled “Nanashi no Hokota Group Quest: Cooperate and Explore the Farmland Excursion,” the program is part of ongoing initiatives in Hokota City. Participants will visit the carrot farm “Goemon.farm” to experience actual harvesting and shipping operations. The program targets VTuber fans in their 20s and 30s, with a capacity of just four people per session for a small-group experience. Participation is free, and the application period runs from August 15 to September 30, 2026.

Hokota City: Japan’s No. 1 Vegetable Producer for 11 Consecutive Years

Hokota City ranks first nationwide in the “Vegetables” category of the Ministry of Agriculture, Forestry and Fisheries statistics for 11 consecutive years, making it one of Japan’s premier agricultural cities. The region’s mild climate and fertile soil support a thriving agricultural industry, producing a wide variety of vegetables including carrots. By having VTuber fans visit actual farmland and experience the process from harvesting to shipping, the program offers an opportunity to deepen understanding of local agriculture.

Future Developments

The Machi Superchat Project has expanded its regional contribution activities to eight municipalities across Japan. Recent efforts include a cleanup activity in Niimi City, Okayama Prefecture and the release of their third impact report. By venturing into agricultural experiences as a new genre, the project’s efforts to connect VTuber fans with local communities are expected to grow even further.

Commentary and Outlook

This unique initiative inviting VTuber fans to participate in farming experiences is a noteworthy new model for regional revitalization. Hokota City in particular stands as a major agricultural hub leading the nation in vegetable production, making the opportunity to experience its operations firsthand all the more valuable. The small-group format of four participants per session is designed to minimize the burden on the farm while ensuring each participant gains a rich, immersive experience. With the Machi Superchat Project now expanding into the agricultural sector, we can expect even more diverse contributions to regional challenges going forward.

Source: PR TIMES