Alyawmu Inc. has launched the “Oshi Yufuda” — a digital bath token with a bathing voucher — through its NFT marketplace TOKKEN. This collaboration between Funahashi Village, Toyama Prefecture and local VTuber Sasara Mei went on sale on September 3, 2026 for ¥4,980 (tax included).

What’s Included in the ‘Oshi Yufuda’

The “Oshi Yufuda” is a bundle that includes a single-use digital bathing voucher for “Satsuki no Yu” at Funahashi Kaikan, an original Sasara Mei-designed digital bath token (NFT), and an exclusive digital voice clip available only to buyers. It’s priced at ¥4,980 (tax included) with no stock limit.

The bathing voucher has no expiration date, so even those living far away can first enjoy the digital content and use the voucher whenever they visit Funahashi Village. Since the digital bath token is issued as an NFT, it can be transferred — and if the voucher is unused, the recipient can redeem it as well.

Who Is Sasara Mei?

Sasara Mei is a local VTuber born and raised in Toyama Prefecture. Known as a “ghostly maid from the underworld,” she shares the charms and local stories of Toyama through casual chats, gaming, singing, and short videos — often mixing in the Toyama dialect. This collaboration with Funahashi Village, also located in Toyama, is a natural fit for her local roots.

TOKKEN and Funahashi Village’s Regional Partnership

TOKKEN is an NFT marketplace operated by Alyawmu Inc. that turns local cultural assets, natural resources, and facilities into “special rights and experiences” available for purchase. In July 2025, Alyawmu partnered with Funahashi Village (Toyama), Kotohira Town (Kagawa), and Mukawa Town (Hokkaido) to visualize and sell unique regional value through NFTs.

Funahashi Village, located in the Nakaniikawa District of Toyama Prefecture, is the smallest municipality by area in Japan. In recent years, it has pursued forward-thinking community development through initiatives like collaborative child-rearing and NFT-powered engagement with supporters beyond its borders.

Looking Ahead

The “Oshi Yufuda” program plans to gradually expand the roster of participating VTubers. VTubers and agencies interested in regional collaborations can reach out through the contact form. As initiatives connecting VTuber fans with local communities gain traction across Japan, the Oshi Yufuda stands out as a fresh model for fan-driven regional revitalization.

Our Take

This is a creative fusion of fandom and regional revitalization. The decision to make the bathing voucher expire-free is a smart touch — it lets buyers enjoy the digital content immediately while keeping the door open for a future trip. The pairing of Japan’s smallest village with a local VTuber has natural appeal, and what’s impressive is how NFT technology is presented not as something intimidating, but simply as a way to connect with your favorite creator. If the program successfully expands its VTuber roster, it could become a model for VTuber × municipality collaborations nationwide.

Source: PR TIMES